What is Priority Software? Modules, integrations and alternatives
Priority Software is an Israel-based vendor of Priority ERP, a business management suite covering finance, sales, purchasing, inventory, production and CRM. It is aimed at small and mid-sized organizations, including discrete and process manufacturers, and is known for a built-in customization toolset and an OData-based web API.
Also known as: Priority ERP, Priority Software ERP
Priority ERP is a single-vendor suite in which the core business functions share one database and one application platform. Typical coverage includes general ledger and receivables and payables, sales orders and invoicing, purchasing, inventory and warehouse transactions, bills of materials, work orders and production reporting, plus customer relationship and service management. The product is sold and implemented largely through a network of local resellers and implementation partners.
Manufacturers usually meet Priority when they are outgrowing accounting software or a spreadsheet-based planning process, or when they want a suite that can be adapted to their own processes without a heavy custom-code project. The platform includes tools for defining screens, forms, reports, triggers and business rules inside the system itself, which is how many partners deliver industry-specific variations.
In a manufacturing stack Priority normally acts as the system of record for items, structures, orders and costs, with shop floor data collection, CAD or PLM data, and EDI exchanged through its API or import and export interfaces. Larger plants with complex scheduling, advanced quality or regulated-industry needs often add specialist MES, APS or QMS tools around it rather than expecting the ERP to cover everything.
Modules and capabilities
Finance
General ledger, accounts receivable and payable, banking, fixed assets and multi-currency, with localization depending on country.
Sales and CRM
Quotations, sales orders, pricing, shipping and invoicing, plus pipeline and customer record management.
Purchasing and inventory
Purchase requisitions and orders, receiving, stock locations, lots or serial tracking and inventory counts.
Production
Bills of materials, routings, work orders, material issues and production reporting for make-to-stock and make-to-order.
Planning (MRP)
Material requirements planning that turns demand into purchase and production suggestions.
Service
Service calls, contracts and installed-base tracking for after-sales support.
BI and reporting
Built-in reports, dashboards and data access tools for operational and management reporting.
Mobile and customization tools
Mobile apps and a toolset for building forms, procedures, triggers and reports on the platform itself.
Integrations and data access
Web API
A REST-style API based on the OData protocol exposes business entities for reading and writing from external applications.
Web SDK
A vendor SDK for calling the system from custom web and integration code.
Import and export
Interface tools for loading and extracting data in file formats such as CSV and XML.
Database access
Reporting and BI tools can read from the Priority data model, subject to the deployment type and vendor rules.
EDI and shop floor
EDI, barcode, scale and machine data collection are typically connected through partner-built interfaces or middleware.
Strengths
- One integrated suite covering finance, supply chain and production for smaller organizations.
- Built-in customization toolset reduces dependence on external development for forms and reports.
- OData-style API gives a documented route for integration with web and mobile applications.
- Partner-delivered localization across many countries and languages.
- Reasonable fit for companies that mix manufacturing with distribution or project work.
Limitations
- Implementation quality varies by partner, so the reseller matters as much as the product.
- Deep scheduling, quality and regulated-industry functions may need add-on tools.
- Smaller community and talent pool than the largest ERP platforms in many markets.
- Heavy customization can complicate upgrades if not governed carefully.
Where AI helps Priority Software users
- - Natural-language questions over orders, stock and production status using the OData API with read-only permissions.
- - Drafting and classifying customer emails or purchase orders into draft sales or purchase documents for human review.
- - Summarizing production and quality notes into daily shift reports.
- - Searching internal documents such as work instructions and supplier agreements alongside ERP records.
- - Explaining and documenting custom procedures and triggers so partners can maintain them.
Evaluating Priority Software? Check these
- Ask the reseller for reference customers in your industry and country, and speak to them directly.
- Confirm which production features (routings, MRP, lot tracing) are standard and which are partner add-ons.
- Check where the customization toolset ends and custom development begins, and how upgrades handle both.
- Verify the API entities you need are exposed and what the rate and authentication rules are.
- Clarify deployment options, backup responsibility and data hosting location in writing.
- Plan data migration of items, structures and open orders as its own workstream.
Common alternatives: Odoo, Acumatica, Microsoft Dynamics 365 Business Central, SAP Business One, Epicor Kinetic, SYSPRO.
Frequently asked questions
What is Priority Software used for?
Priority Software provides Priority ERP, a suite used to run finance, sales, purchasing, inventory, production and customer management in one system. Small and mid-sized manufacturers, distributors and service organizations use it, usually through a local implementation partner that configures and localizes it for their needs.
Does Priority ERP have an API?
Yes. Priority exposes business data through a web API based on the OData protocol, and the vendor also provides an SDK for developers. The entities and operations available, plus authentication details, should be confirmed against the vendor documentation for your version and deployment.
Is Priority a good ERP for manufacturing?
It includes bills of materials, work orders and MRP, which suits many small and mid-sized discrete manufacturers. Plants needing advanced finite scheduling, deep quality management or heavy regulatory traceability should test those scenarios closely and may pair it with specialist tools.
Can Priority run on premises?
The vendor and its partners have offered both cloud and installed deployments. Availability varies by region and reseller, so confirm in your contract which model is supported, who manages upgrades and backups, and what the terms are for moving between models later.
Can AI be added to Priority ERP?
Yes, typically through the OData API or a read-only reporting connection. A common pattern is a natural-language assistant that queries data with the user's own permissions and shows the underlying query. Write actions such as creating orders should require human approval and be logged.
Running Priority Software?
We add AI, chat, automation and integrations to the systems manufacturers already run, on-prem if needed.
Get a free assessmentTry it here, free
Priority ERP OData REST URL Builder
Build Priority ERP OData URLs with host, tenant, company, entity, $filter, $select, $expand and $top, ready to paste into a REST client.
Keep exploring
Free tools
- Priority ERP OData REST URL BuilderBuild Priority ERP OData URLs with host, tenant, company, entity, $filter, $select, $expand and $top, ready to paste into a REST client.
- Priority ERP Form Design TemplateA fill-in design document for a new or changed Priority form: identity, columns, triggers, privileges, sub-forms and test cases.
- AI Roadmap Priority ScorerScore a candidate AI initiative on business value, feasibility, data readiness, and risk to get a single weighted priority number for roadmap sequencing.
ERP fixes and how-tos
- Odoo Manufacturing Tutorial: From BOM to Finished ProductOdoo manufacturing tutorial for small manufacturers: set up products, BOMs, work centers and operations, run a manufacturing order, and what to check in Odoo 19.
- Odoo Multiple Prices per Product: How to Use PricelistsSet multiple prices per product in Odoo with pricelists: by customer, quantity and currency, with rule types, priority and how to assign them.
- Odoo Manufacturing Reports: Production Analysis, Cost and ForecastBuilt-in Odoo manufacturing and production reports, how to forecast demand and component needs, and how to build custom MRP reports with SQL or Studio.
AI on your ERP
- AI for Priority ERP: grounded answers without leaving your data planeHow to add AI to Priority ERP without sending tabgen data off-site: connectors, RAG over the Priority API, deployment options, and honest trade-offs.
- AI for Odoo Manufacturing (MRP): BOMs, Work Orders and ShortagesAI for Odoo Manufacturing: BOM checks, work order delays, reordering rules and plain-language questions over mrp.production data, on-prem or private cloud.
Integrations
- How to add AI agents to Priority ERPHow to add AI agents to Priority ERP: an OData tool layer, approval gates on every write, and open-weight models that run on-prem next to your Priority server.
- How to add WhatsApp to Priority ERPHow to connect WhatsApp Business to Priority ERP: OData or Web SDK reads, template messages, opt-in rules and two-way replies that post back into Priority safely.
Software
- OdooWhat Odoo is, how its open-source Community and Enterprise editions differ, how the manufacturing apps and XML-RPC API work, and which alternatives to compare.
- SAP Business OneSAP Business One explained for small manufacturers: modules, Service Layer and DI API, deployment, limits, alternatives and where AI helps on top of it.